StorieBot
Review:
But..BUT..BUT
YOU ALREADY KNOW THAT, RIGHT? :)TRUTH IS... INSTAGRAM POSTS ARE
OLD NEWS! Now we’re getting to the sexier stuff, but that’s not even the
sexiest. Let’s talk about Instagram posts - The Timeline. Money is FLOWING OUT
OF THERE and into STORIES. People no longer engage with posts, people
ignore posts, especially paid posts. Sure they
last longer, but in today’s short attention span and fast consumption of
media, posts are old news. Stories Are Where The Money IS REALLY At
(HERE’S PROOF).
Stories work
really well vs
posts and here’s why: When a user logs into IG, the first thing they do
and maybe the only thing, is open the stories of their favourite
brands and accounts, consume what’s there, AND LEAVE. Rarely they scroll for
posts anymore, they all want to quickly see the daily updates.
Stories = Trends = Hot = Money
And Fast. Here Are Some Stats To Prove It: FACT 1: Nearly 1.7 Billion
Accounts Use The Stories Format Daily. FACT 2: Stories
Are Easier To Consume And Monetize. FACT 3: Stories Are Growing
Faster Than Any Other Form Of Social Media Feature Out There. FACT 4: 36%
Of Businesses Use Instagram Stories For Product Promotion. FACT 5: 1
In 4 Millennials And Gen
Z-Ers Look
For Stories Of The Products And Services They Want To Buy. ⇐
MASSIVE . Now You May Be Wondering...Ok TOM, What’s The CATCH?
Well.. THE PROBLEM WITH STORIES IS… STORIES MUST CAPTURE
ATTENTION. Stories are easily ignorable... they should capture maximum
attention for minimum effort. That is hard if you don’t know what you’re doing. StorieBot
Review
STORIES MUST BE ENGAGING. Stories
are easily skippable, they
must be easy and simple to consume while being clear enough on making
you the sale and getting you the leads.
This is not easy to do if you don’t know what you’re doing. STORIES TAKE TIME TO CREATE.
This is not easy to do if you don’t know what you’re doing. STORIES TAKE TIME TO CREATE.
Thinking of ideas, designing, putting it
all together takes time. A lot of time and effort equals you being
less efficient in making money. A boss gotta focus on boss things.
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