MobiFirst Migrate
Review: Google
And
Others Respond To The Shift To Mobile...Including "Mobile-First"
Indexing, Our New Reality...WPTavern.com. Google’s Mobile-First Indexing is Now
Default for New Domains. Google is enabling mobile-first
indexing (crawling sites with a mobile user-agent) by default for new
domains as of July 1, 2019. These are sites Google defines as
“previously unknown to Google Search.” After successfully ramping up
mobile-first indexing from a small-scale experiment a few years
ago, making it the default for new domains should be a good test for
evaluating how aggressively it can be rolled out in the future.
Google Webmaster's
Blog: "Beginning in July 2018, content that is slow-loading may
perform less well for both desktop and mobile searchers.“ Unbounce.com:
"In fact, if we look at Google's actions, it's undeniable that 2019
will be the year of page speed, the year of the lightning bolt. It's
the year when the difference between fast and slow content becomes the
difference between showing up in the search results (Whether paid or organic)
or disappearing completely.“ Moz.com: "Google has indicated site
speed (and as a result, page speed) is one of the signals used by its
algorithm to rank pages. And research has shown that Google might be
specifically measuring time to first byte as when it considers page
speed. In
addition, a slow page speed means that search engines can crawl fewer pages
using their allocated crawl budget, and this could negatively affect your indexation.“MobiFirst Migrate
Review: Google
Webmaster's
Blog: "Today (March 26, 2018) we're announcing that after a year and a
half of careful experimentation and testing, we've started migrating sites that
follow the best practices for mobile-first indexing"... "Mobile-First
indexing means that we'll use the mobile version of the page for indexing
and ranking, to better help our - primarily mobile - users find what they're
looking for.“ The Bottom Line: Your website must be the fastest and best optimized
across all devices, especially mobile, within it's niche - or risk seeing a
major hit to search engine rankings, traffic, and ultimately business.
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